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1. The Customer Journey: Rarely a Straight Line

Part 4 • Function of Remarketing Systems Using Pixels

The idealized customer journey—discovery, immediate click, immediate purchase—is a myth. In reality, customers engage with a brand multiple times, across multiple platforms, before converting. They might see your ad, click to your Smartlink, browse your merch, but get distracted. Remarketing is designed to recapture that initial interest and provide the necessary additional touchpoints and nudges to guide them towards conversion. It acknowledges that people need time and repetition.

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In this module: Function of Remarketing Systems Using Pixels10 steps
  1. 1The Customer Journey: Rarely a Straight Line
  2. 2What is Remarketing (or Retargeting)?
  3. 3The Role of the Meta/TikTok Pixels (and CAPI)
  4. 4Building Custom Audiences for Remarketing
  5. 5Strategic Remarketing Campaign Types
  6. 6The "Frequency" Advantage: Multiple Touchpoints
  7. 7The Cost-Effectiveness of Remarketing
  8. 8Strategic Exclusions: Avoiding Ad Fatigue
  9. 9The Power of Dynamic Product Ads
  10. 10Your Actionable Remarketing Strategy