Skip to content
SM Blueprint
Step 8 of 10 in this module#378 of 1,000

8. Strategic Exclusions: Avoiding Ad Fatigue

Part 4 • Function of Remarketing Systems Using Pixels

Just as you build custom audiences for remarketing, you should also build "exclusion audiences." For example, if someone has already purchased your merch, you don't want to keep showing them ads for that specific item. You would exclude "past purchasers" from your merch sales campaign. This prevents ad fatigue, avoids wasting ad spend on already converted customers, and allows you to use your ad budget more efficiently for upselling or promoting new products.

See a way to improve this point?

Community Driven

Help us keep this 1,000-point curriculum sharp for all creators. Suggest a wording tweak, report a changed tool, or share your thoughts.

Loading user progress & flight station...
In this module: Function of Remarketing Systems Using Pixels10 steps
  1. 1The Customer Journey: Rarely a Straight Line
  2. 2What is Remarketing (or Retargeting)?
  3. 3The Role of the Meta/TikTok Pixels (and CAPI)
  4. 4Building Custom Audiences for Remarketing
  5. 5Strategic Remarketing Campaign Types
  6. 6The "Frequency" Advantage: Multiple Touchpoints
  7. 7The Cost-Effectiveness of Remarketing
  8. 8Strategic Exclusions: Avoiding Ad Fatigue
  9. 9The Power of Dynamic Product Ads
  10. 10Your Actionable Remarketing Strategy