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SM Blueprint
Step 10 of 10 in this module#150 of 1,000

10. Your Actionable DW Checklist for Sustained Growth

Part 2 • Higher, Sustained Thresholds for DW

To maximize your chances of consistent Discover Weekly inclusion:

<ul> <li>✓ Produce high-quality, "playlistable" music with strong replay value.</li> <li>✓ Continuously drive listeners to your Spotify profile and encourage saves.</li> <li>✓ Actively promote your entire catalog, not just your newest releases.</li> <li>✓ Implement evergreen social media content that keeps your music circulating.</li> <li>✓ Monitor your save rate, skip rate, and playlist adds in Spotify for Artists.</li> <li>✓ Aim to maintain a Popularity Score of 30% or higher by consistently generating strong engagement.</li> </ul> By focusing on sustained quality and engagement, you transform Discover Weekly from a hopeful lottery into a predictable engine of long-term audience growth.

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In this module: Higher, Sustained Thresholds for DW10 steps
  1. 1The "Rolling 28-Day" Window: Sustained Performance
  2. 2Rough Thresholds for DW Eligibility & The 1,000-Stream Rule
  3. 3The Critical Popularity Score: Your Quality Rating
  4. 4How to Track Your Popularity Score
  5. 5The Feedback Loop from Other Discovery Features
  6. 6The Role of Sustained Marketing Efforts
  7. 7The Impact of Long-Term Playlist Adds
  8. 8Strategic Implications: Building an Evergreen Catalog
  9. 9The "Discovery Funnel": From RR to DW
  10. 10Your Actionable DW Checklist for Sustained Growth