Skip to content
SM Blueprint
Step 6 of 10 in this module#146 of 1,000

6. The Role of Sustained Marketing Efforts

Part 2 • Higher, Sustained Thresholds for DW

Unlike Release Radar, which can be triggered with a focused burst of marketing, maintaining DW eligibility requires sustained promotional efforts. This means continuously driving listeners to your Spotify profile, encouraging saves, and promoting your entire catalog. This could involve evergreen content on social media, paid advertising campaigns that target Spotify listeners, or strategic playlist pitching to third-party curators. The goal is to consistently generate the engagement needed to keep your Popularity Score high.

See a way to improve this point?

Community Driven

Help us keep this 1,000-point curriculum sharp for all creators. Suggest a wording tweak, report a changed tool, or share your thoughts.

Loading user progress & flight station...
In this module: Higher, Sustained Thresholds for DW10 steps
  1. 1The "Rolling 28-Day" Window: Sustained Performance
  2. 2Rough Thresholds for DW Eligibility & The 1,000-Stream Rule
  3. 3The Critical Popularity Score: Your Quality Rating
  4. 4How to Track Your Popularity Score
  5. 5The Feedback Loop from Other Discovery Features
  6. 6The Role of Sustained Marketing Efforts
  7. 7The Impact of Long-Term Playlist Adds
  8. 8Strategic Implications: Building an Evergreen Catalog
  9. 9The "Discovery Funnel": From RR to DW
  10. 10Your Actionable DW Checklist for Sustained Growth