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SM Blueprint
Step 1 of 10 in this module#141 of 1,000

1. The "Rolling 28-Day" Window: Sustained Performance

Part 2 • Higher, Sustained Thresholds for DW

Unlike Release Radar's fixed 28-day new music window, Discover Weekly's algorithm operates on a "rolling 28-day" basis. This means it continuously evaluates your track's performance over the most recent four-week period. It's not about a single launch spike; it's about sustained, consistent engagement. To remain eligible and consistently appear on DW playlists, your track needs to maintain specific thresholds of streams, listeners, and Popularity Score week after week, month after month.

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In this module: Higher, Sustained Thresholds for DW10 steps
  1. 1The "Rolling 28-Day" Window: Sustained Performance
  2. 2Rough Thresholds for DW Eligibility & The 1,000-Stream Rule
  3. 3The Critical Popularity Score: Your Quality Rating
  4. 4How to Track Your Popularity Score
  5. 5The Feedback Loop from Other Discovery Features
  6. 6The Role of Sustained Marketing Efforts
  7. 7The Impact of Long-Term Playlist Adds
  8. 8Strategic Implications: Building an Evergreen Catalog
  9. 9The "Discovery Funnel": From RR to DW
  10. 10Your Actionable DW Checklist for Sustained Growth