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3. Compounding Release Radar Exposure

Part 2 • How the Waterfall Strategy Compounds Momentum

As discussed in Module 37, the Waterfall strategy ensures that every single track in your project gets its own dedicated 28-day Release Radar window. This means that instead of one RR push for an entire album, you get multiple, sequential RR pushes. Each new track appearing on RR generates an initial burst of streams and saves. These bursts are not isolated events; they are contributions to the Popularity Score of the individual track, which then collectively contributes to the Popularity Score of the larger, overarching project.

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In this module: How the Waterfall Strategy Compounds Momentum10 steps
  1. 1The Fragmented Momentum Problem (Traditional Release)
  2. 2The Unified Momentum Solution (Waterfall Release)
  3. 3Compounding Release Radar Exposure
  4. 4The Popularity Score Multiplier Effect
  5. 5Why This Matters for Discover Weekly
  6. 6Continuous "Newness" for the Algorithm
  7. 7Audience Engagement and Anticipation
  8. 8Tracking Compounded Momentum in Spotify for Artists
  9. 9Increased Playlistability and Saves
  10. 10The Strategic Mandate: Engineer Perpetual Momentum