10. Your Actionable Waterfall Strategy

To implement the Waterfall Release Strategy:

<ul> <li>✓ Plan your project (EP or album) as a series of singles.</li> <li>✓ Release each single as its own 1-track release first.</li> <li>✓ For each subsequent single, re-release *all* previous tracks with the new single as a multi-track EP/album.</li> <li>✓ Ensure your distributor uses the same ISRCs for the individual tracks across all releases.</li> <li>✓ Communicate this strategy clearly with your distributor to ensure proper UPC/ISRC management.</li> </ul> This systematic approach maximizes the algorithmic life and discovery potential of every track you release, building a powerful, compounding momentum that serves your music for the long haul.