2. The Waterfall Concept: Compounding Momentum

The Waterfall strategy involves releasing tracks sequentially, but with a clever twist: each subsequent release incorporates all previously released tracks. You start with a single, then that single becomes part of a two-track release, which then becomes part of a three-track release, and so on, until the final album contains all the tracks. This creates a compounding effect, where all streams, saves, and algorithmic momentum generated by each individual track contribute to the overall Popularity Score of the final, larger product.