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3. Visualizing the Waterfall: A Step-by-Step Example

Part 2 • Mechanics of the Waterfall Release Strategy

Let's imagine you have a 4-track EP.

<ul> <li><strong>Release 1 (Month 1):</strong> Release "Track A" as a **Single** (1-track album).</li> <li><strong>Release 2 (Month 2):</strong> Release "Track B" as a **2-track EP** that includes both "Track A" and "Track B."</li> <li><strong>Release 3 (Month 3):</strong> Release "Track C" as a **3-track EP** that includes "Track A," "Track B," and "Track C."</li> <li><strong>Release 4 (Month 4):</strong> Release "Track D" as the **4-track Final EP** that includes "Track A," "Track B," "Track C," and "Track D."</li> </ul> Each track gets its own 28-day Release Radar window, and all momentum from previous tracks is carried forward.

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In this module: Mechanics of the Waterfall Release Strategy10 steps
  1. 1The Problem: Spotify's Product-Centric Algorithm
  2. 2The Waterfall Concept: Compounding Momentum
  3. 3Visualizing the Waterfall: A Step-by-Step Example
  4. 4The UPC/ISRC Relationship: The Technical Manipulation
  5. 5Maximizing Release Radar Exposure
  6. 6Compounding Momentum for Discover Weekly and Popularity Score
  7. 7Strategic Release Cadence: Pacing Your Waterfall
  8. 8Listener Psychology: Consistent New Content
  9. 9The "Album Drop" Reimagined: A Grand Finale
  10. 10Your Actionable Waterfall Strategy